World's largest platinum jewelry market position in China , Chinese jewelry

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According to international authority, released at the end of last year, Johnson Matthey's than there were in 2008 jumped by 55%, total sales rose 6%, reflecting the past three years of strong platinum market trends. China accounted for 65% of global demand for platinum jewelry. Review: developing market opportunities and challenges With strong economic growth, the forecast growth in the platinum market has great potential as an emerging market, China has great potential for development, but like all high-speed The growing market challenges and opportunities. Economic growth so that more consumers are able to buy and enjoy platinum jewelry, wedding market continues to flourish, the young consumers already have platinum jewelry consumers prefer to buy platinum to increase jewelry selection, this opportunity to bring to market.

At the same time, competition for consumer competition will become increasingly fierce. Gao Wei Zheng, CEO of Platinum Guild International, pointed out that the industry is only the importance of the strong position of the product output and quality of service, to a solid platinum market. outlook: platinum jewelry market to construct a brand new situation. Thus, enhance product design and quality, improve store atmosphere and the consumer experience, maintain customer loyalty and broaden its customer network elements. It is reported that the Platinum Guild International, 2011 will continue to new wedding market strategy, increase input in the wedding market, and to platinum jewelry experience bring a new round in the second half of the year. The same time, the ongoing consumer and industry research will be used to improve the effectiveness of the dissemination bring new inspiration and programs for the Association, through the media, training, and merchandise planning, help the industry a solid platinum sales.

product design, the development of the industry a breakthrough China as the world's largest platinum market, consumer of platinum jewelry demand is certainly strong. As Chinese consumers are increasingly in-depth knowledge of the cognitive value of platinum and platinum, they require more choice in product design and process quality, these challenges also bring opportunities for the industry. This requires the industry leader and design community work closely with product design and production process, further research and development to improve the design, the more touching story injected into jewelry, the development of the platinum products for different consumer groups. general promotion of strengthening the potential for future market development early 2009 platinum ad coverage has increased from 15 cities to expand to 32.